Founded in 2012 by Italian designers Stefano Citron and Federico Piaggi, Niu is an emerging fashion brand from Italy. It is known for its innovative designs and high-quality materials, with a focus on sustainability and timeless style.

Niu attaches great importance to sustainability and is committed to environmentally friendly production processes. The brand uses high-quality, ecologically compatible materials and works closely with suppliers to ensure that their production standards meet the highest environmental and social requirements.

Niu finds inspiration in a variety of cultural influences, with oriental designs in particular taking a prominent place. The brand draws inspiration from the rich traditions and fascinating details of the Orient to create unique and timeless pieces.