Bellerose was founded in Belgium in 1989 and has since developed into a distinctive brand for high-quality women's fashion. The name comes from a small village near New York, but the brand's heart beats in Brussels. Bellerose stands for casual elegance, vintage-inspired details, and high-quality materials. Each piece is designed with a blend of functionality, comfort, and modern design – for women who value style, authenticity, and quality.

More than 56% of Bellerose's collections are produced in Europe—particularly in Portugal, Italy, and Romania—under fair and responsible conditions. The brand focuses on durable natural materials such as organic cotton, recycled fabrics, and sustainable dyeing techniques. The proportion of environmentally friendly materials is deliberately increased in each new collection. Bellerose also focuses on limited quantities to avoid overproduction—a clear statement against fast fashion.

Bellerose pursues a holistic approach to sustainability: from the design process in its in-house studio in Brussels to the selection of eco-friendly packaging. The collections are designed to be wearable for years, with modular styles that can be combined in a variety of ways. Instead of chasing trends, Bellerose relies on an ethical production chain, transparent supplier relationships, and continuous improvement. Those who wear Bellerose are consciously choosing fashion with substance.