Vetra is still today owned and run by the same family, keeping vivid an authentic French workwear label committed into the highest quality, traditional designs that remain timeless against ever-changing fashion trends. Founded in 1927 in Paris by Edouard Beerens, the Vetra story has seen a rich history, up to the 4th generation in the saddle. Using only traditional fabrics such as cotton twill, moleskin, cord and favouring hues of blue which were commonly used by craftsmen, factory workers and cattle dealers throughout history, Vetra has built a reputation for quality that ensures each garment stands the test of time. Vétra still manufactures 100% in its own factory in France since 1927, capitalizing on an unique 95-year-old-savoir-faire. Vetra broadens increasingly its range of products with organic cotton. The brand caters discerning consumers who wish to incorporate classic workwear styling into their daily wardrobe.