The Gossip firm of Castelfiorentino, Florence, which now produces the Antonelli Firenze brand, was founded in 1950 by Luciano Antonelli as a lingerie manufacturer, initially under the name Vicad. In 2001 came the generational passage to the founder’s daughters Enrica and Roberta, and the company opened up a new chapter in its history. The launch on the market of the first collection of couture shirts, or rather table shirts, immediately met with outstanding success in both the domestic market and abroad. 2013 Antonelli Firenze hit the market with a total look Made in Italy “by women for women”. The collection is hallmarked by a novel stylistic vision that seeks a natural elegance and a discreetly Italian style that shuns excess.